Amitabh Kant

Amitabh Kant is the CEO of NITI Aayog. He is a 1980 batch IAS officer of Kerala cadre, and at present the Secretary, Department of Industrial Policy and Promotion, Ministry of Commerce and Industry. Amitabh Kant is a member of the Indian Administrative Service, IAS (Kerala Cadre: 1980 Batch). He is the author of “Branding India – An Incredible Story” and has been a key driver of the “Incredible India” and “God’s Own Country” campaigns which positioned and branded India and Kerala State as leading tourism destinations. Both these campaigns have won several international awards and embraced a host of activities – infrastructure development, product enhancement, private-public partnership and positioning and branding based on extensive market research. Incredible India title was officially branded and promoted by Kant, then the Joint Secretary under the Union Ministry of Tourism, in 2002